EIMI is prounounced I-ME and comes from the ancient Greek phrase ego eimi meaning "I Exist", prepresenting the EIMI motto of creating and expressing who you are.
Wella have recently relaunched the Wella Styling Range. EIMI is the new name with a fantastic new look. SAY, STYLE, SPEAK EIMI. They have added some brilliant new products, one of which is a fabulous dry shampoo DRY ME. Another fantastic one is a BB cream PERFECT ME - a styling lotion that smoothens, defines, adds shine and protects from heat.
All the original products are still there but with a new look!
EIMI the first word in styling.